Have you ever run an A/B split test to see which ad performs better? What is your CPA? Do all your webpages have a higher PA? How do you plan to tackle an increasing bounce rate? If you can answer all these questions, your digital marketing game is strong. However,...
High website traffic, increased click-through rates, and top page ranking are the markers of a well-performing business. Marketing strategies such as Search Engine Optimization (SEO) and search engine marketing (SEM) are two effective ways to increase visibility and...
Businesses have always needed SEO, and will continue to do so as long as Google exists. However, businesses had more time, resources to spare, and ways to conduct trial and error to figure out what works for them before the pandemic. In today’s crumbling economy,...
Most digital marketing efforts are geared toward directing traffic to your website. Whether you opt for social media marketing or Search Engine Optimization (SEO), the goal is usually to direct organic traffic to your site. Your business website isn’t just a...
A digital marketing strategy focuses on boosting your business’s search engine rankings and increasing brand visibility. That explains why over 36% of small businesses already have an SEO strategy in place and 23% of them are planning on implementing one soon. SEO...
For every small business owner looking to try out digital marketing, the elusive 3-letter word—SEO—is often the first thing you’ll hear. Search Engine Optimization—shortened to SEO—is a popular technique amongst marketers expanding into the digital sphere. About 64%...
