Building Local Authority with SEO

When you’re trying to rank locally for concrete conversions, it can be a struggle to get that kind of traction going. We believe that the key to tapping into local markets with SEO is to build authority. What does that mean? Authority building is a way for businesses...

The Top 7 Digital Marketing Terms You Should Know

Have you ever run an A/B split test to see which ad performs better? What is your CPA? Do all your webpages have a higher PA? How do you plan to tackle an increasing bounce rate? If you can answer all these questions, your digital marketing game is strong. However,...

SEO Vs. SEM: Which One’s Best for Your Growing Business?

High website traffic, increased click-through rates, and top page ranking are the markers of a well-performing business. Marketing strategies such as Search Engine Optimization (SEO) and search engine marketing (SEM) are two effective ways to increase visibility and...

Should You DIY Search Engine Optimization For Your Startup?

Businesses have always needed SEO, and will continue to do so as long as Google exists. However, businesses had more time, resources to spare, and ways to conduct trial and error to figure out what works for them before the pandemic. In today’s crumbling economy,...

How Can I Tell If My Website Is Performing Well?

Most digital marketing efforts are geared toward directing traffic to your website. Whether you opt for social media marketing or Search Engine Optimization (SEO), the goal is usually to direct organic traffic to your site. Your business website isn’t just a...

Crucial SEO Optimization Tips To Guarantee Digital Marketing Success

A digital marketing strategy focuses on boosting your business’s search engine rankings and increasing brand visibility. That explains why over 36% of small businesses already have an SEO strategy in place and 23% of them are planning on implementing one soon. SEO...