Alt Text is one of those small details on websites that frequently get overlooked or are done in a hurry, minimizing their usefulness. No doubt you’ve moused over an image only to notice an unhelpful caption similar to “img_435.png” which is simply an unmodified...
Once in a while, you may come across some posts claiming that blogging is dead and no longer a viable source of providing quality content to readers. The probable cause for these outcries is because many haven’t kept up with the evolution of blogging and can’t seem to...
When you’re trying to rank locally for concrete conversions, it can be a struggle to get that kind of traction going. We believe that the key to tapping into local markets with SEO is to build authority. What does that mean? Authority building is a way for businesses...
Have you ever run an A/B split test to see which ad performs better? What is your CPA? Do all your webpages have a higher PA? How do you plan to tackle an increasing bounce rate? If you can answer all these questions, your digital marketing game is strong. However,...
High website traffic, increased click-through rates, and top page ranking are the markers of a well-performing business. Marketing strategies such as Search Engine Optimization (SEO) and search engine marketing (SEM) are two effective ways to increase visibility and...
Businesses have always needed SEO, and will continue to do so as long as Google exists. However, businesses had more time, resources to spare, and ways to conduct trial and error to figure out what works for them before the pandemic. In today’s crumbling economy,...
