Have you ever run an A/B split test to see which ad performs better? What is your CPA? Do all your web pages have a higher PA? How do you plan to tackle an increasing bounce rate? If you can answer all these questions, your digital marketing game is strong. However, the world of online marketing is vast and everchanging; what was hot and trending yesterday is outdated today.
If you want your growing business to do exceptionally well, digital marketing can help you meet your goals. Here are some top digital marketing terms you should know in 2020:
Cost Per Acquisition (CPA)
This metric helps you figure out how much it costs to gain one customer. Divide the number of conversions by the total cost of your campaign to find out the CPA. The lower the CPA, the better. However, if the price is too high, you may have to reconsider your marketing strategy, pricing, and/or cut other costs.
Lookalike Audiences
You can grow your customers by targeting clients who are like the ones you already have. The list of lookalike audiences is built through an email list. All you have to do is upload your existing email list to the Facebook ad campaign, and it’ll find similar users to target.
A/B Split Testing
What would you do if you had two equally stunning ad campaigns ready to go live? Which one would do better? A/B split testing allows you to run two to three advertisements to see which one gets higher engagement.
Click-Through Rate (CTR)
When it comes to social media ad campaigns, success is measured through your advertisement’s CTR. The more people click your ad, the higher the CTR. Calculate your click-through rate by dividing the total number of clicks by the frequency with which it was shown. Then, convert this number to a percentage. CTR averages vary dramatically by industry and SEO quality, but most websites hover between 0.5% and 2%.
Call to Action (CTA)
When people land on your website, they should understand what action you want them to take. A compelling CTA prompts customers to buy your products and avail of your services. You can use a CTA in your email campaigns, social media advertisements, and website.
Page Authority (PA)
Every page on your website has a rank; PA helps you understand how a specific page should do on search engine result pages (SERP). To rank better overall, it’s vital that your website should also have a higher PA. The best way to bolster PA quickly is to get backlinks directly to pages you want to rank better.
Bounce rate
When a user views one page on your website and moves on, you’d have a higher bounce rate. Now obviously, this isn’t ideal. With a user-friendly website and more engaging content, you can ensure that customers spend some quality time on your web pages.
An effective digital marketing campaign can make your business, while a poor-performing one can break it. Don’t risk all your hard work and work with a professional digital marketing service to rank better today.
At Local Image Co, we provide social media marketing and content marketing services for businesses across Portland, ME. We also offer local SEO services at unmatched rates. For more info, connect with us today!
