Digital Housekeeping: Website Improvements You Need To Try

When it comes to the business world, COVID-19 has had deleterious effects. But although the virus stands behind the many shutdowns and losses that the economy has sustained, there have been hidden positives as well. It has forced business owners to step out of their...

Should You DIY Search Engine Optimization For Your Startup?

Businesses have always needed SEO, and will continue to do so as long as Google exists. However, businesses had more time, resources to spare, and ways to conduct trial and error to figure out what works for them before the pandemic. In today’s crumbling economy,...

Age Isn’t Just A Number: Designing Websites For Various Age Groups

There are so many cool strategies that can help optimize your website for high conversions, but what many businesses fall short on is focusing on their target audience—specifically, their age group—and designing it for them. Websites are not a one-size-fits-all deal,...

How Can I Tell If My Website Is Performing Well?

Most digital marketing efforts are geared toward directing traffic to your website. Whether you opt for social media marketing or Search Engine Optimization (SEO), the goal is usually to direct organic traffic to your site. Your business website isn’t just a...

Crucial SEO Optimization Tips To Guarantee Digital Marketing Success

A digital marketing strategy focuses on boosting your business’s search engine rankings and increasing brand visibility. That explains why over 36% of small businesses already have an SEO strategy in place and 23% of them are planning on implementing one soon. SEO...

How To Diagnose An Outdated Website—And 3 Ways To Revive It

What would you do if someone gave you 50 milliseconds to make a good first impression? You’d probably spend it hoping you’d worn a more flattering shirt or put on your favorite cologne. According to a study of participants viewing a web page, it took only 50...