Expert Email Marketing Services

for Local Businesses

Are you struggling to connect with your customers and target audience? Email marketing remains a powerful tool for businesses, and Local Image can tailor the perfect solution for you. Far from being out-of-date, we’ve been able to boost clients’ business by as much at 20% with nothing but basic email marketing even in 2023!

With our synergistic approach and comprehensive services, we can create email marketing campaigns that engage your audience and amplify your other digital marketing efforts.

The Power of Email Marketing

Despite being one of the oldest digital marketing strategies, email marketing continues to be highly effective. With active email users expected to grow to over 4.3 billion in the next few years, it’s a marketing channel that can’t be ignored. Moreover, email marketing offers an impressive Return On Investment (ROI) of $42 for every $1 spent, making it a cost-effective option for businesses in Portland, ME, and beyond.

Building Your Email List

With the comprehensive suite of digital marketing services offered at Local Image, we can build your email list with all kinds of integrations. From POS capture to social media campaigns and website capture forms, we can develop a substantial audience for email marketing. These strategies are only assisted by synergistic services such as SEO, PR, and developing a beautiful and effective website!

Our Email Marketing Services

At Local Image, we offer a range of email marketing services tailored to your business needs:

Custom Email Marketing Campaigns

Custom email marketing campaigns are tailored to your specific business needs and goals, making them highly effective in reaching your target audience. Our team at Local Image begins by understanding your brand, products, and services and identifying the right target audience for your campaign. We then craft compelling and engaging content, design visually appealing templates, and plan strategic delivery schedules to maximize the impact of your campaign.

By personalizing every aspect of the email marketing campaign, we ensure that it resonates with your audience, leading to higher open rates, click-through rates, and, ultimately, conversions.

Email Newsletters

Email newsletters are periodic communications that provide your subscribers with valuable information, news, tips, or updates related to your business. They are a powerful tool to maintain regular contact with your audience, establish your brand’s authority in your industry, and build lasting relationships with your customers.

At Local Image, we create engaging and informative email newsletters that reflect your brand’s identity and appeal to your target audience. We can help you curate content, develop a consistent sending schedule, and even manage the entire newsletter-sending process for you. By delivering high-quality content straight to your subscribers’ inboxes, email newsletters help keep your brand top-of-mind and encourage customer loyalty.

Dedicated Email Campaigns

Dedicated email campaigns are focused, goal-oriented email marketing initiatives designed to achieve specific outcomes, such as promoting a new product launch, driving registrations for an event, or re-engaging inactive customers. These campaigns typically consist of a series of strategically timed emails, each with a clear call-to-action that guides recipients toward the desired action.

Our team at Local Image excels in creating dedicated email campaigns that capture your audience’s attention and drive measurable results. We start by defining the campaign objective and target audience, then develop persuasive content and eye-catching designs that align with your brand’s messaging. Finally, we meticulously plan and execute the email delivery sequence, monitor performance, and make data-driven optimizations to ensure your dedicated email campaign delivers maximum ROI.

Comprehensive Approach

Our team of experts follows a systematic process to ensure your email marketing campaign is both effective and aligned with your business goals:

Evaluation of business functions
Target market analysis
Comprehensive email list development
Template design
Unique content creation
Integration with branding, blogging, social media management, and website development

Benefits of Local Image Email Marketing

Choosing Local Image for your Maine email marketing needs comes with a multitude of benefits:

Increased Sales and Organic Leads

Local Image’s email marketing services to focus on driving tangible results for your business, including increased sales and organic leads. By crafting targeted, personalized, and engaging content, we can capture your audience’s interest and guide them toward taking action, such as making a purchase or signing up for a service. Our data-driven approach ensures that we continually optimize your email marketing campaigns, maximizing the potential for lead generation and revenue growth.

Enhanced Engagement and Subscriber Base

A well-executed email marketing campaign can significantly improve engagement with your existing customers and attract new subscribers. By delivering valuable, relevant, and timely content, we foster a strong connection between your brand and your audience. Local Image’s expertise in creating captivating email campaigns helps to boost open rates, click-through rates, and overall subscriber satisfaction. As a result, you can expect to see a larger, more engaged subscriber base that is eager to hear from your business.

Cost-effectiveness

Email marketing remains one of the most cost-effective digital marketing channels, offering a high return on investment with relatively low costs. Our team at Local Image leverages the affordability of email marketing to create impactful campaigns that deliver results without breaking the bank. By carefully planning and executing your email marketing strategy, we ensure that every dollar spent generates maximum value for your business, making it a budget-friendly option for businesses of all sizes.

Seamless Integration with Other Digital Marketing Channels

One of the key strengths of Local Image’s email marketing services is the seamless integration with other digital marketing channels. Our comprehensive approach to marketing ensures that your email campaigns complement and amplify your branding, blogging, social media management, and website development efforts. By creating a cohesive marketing strategy that spans multiple channels, we can reinforce your brand’s messaging and strengthen your online presence. This synergy not only enhances the overall effectiveness of your marketing efforts but also creates a consistent and memorable experience for your customers.

Full-Service Email Marketing Campaigns

With Local Image, you get a complete email marketing experience:

Autoresponder Setup

Autoresponders are automated email messages that are triggered based on specific actions or events, such as a new subscriber joining your mailing list or a customer making a purchase. They play a crucial role in nurturing customer relationships, providing timely and relevant information, and enhancing the overall customer experience.

At Local Image, we set up and configure autoresponders tailored to your business needs, ensuring that your subscribers receive personalized, timely, and engaging content at the right moments in their customer journey. This setup includes defining the triggers, designing the email templates, and creating compelling content that aligns with your brand and goals.

Subscription Management

Effective subscription management is essential for maintaining a healthy and engaged email list. Local Image takes care of all aspects of subscription management, including the setup of sign-up forms, the handling of opt-ins and opt-outs, and the regular maintenance of your subscriber database.

By keeping your email list up-to-date and ensuring compliance with data protection regulations, we help you maintain a strong relationship with your audience and minimize the risk of spam complaints or other deliverability issues.

Analytics and Reporting

Monitoring and analyzing the performance of your email marketing campaigns is crucial for optimizing their effectiveness and driving better results. Our team at Local Image provides comprehensive analytics and reporting services that give you valuable insights into the performance of your campaigns.

We track key metrics such as open rates, click-through rates, conversion rates, and overall ROI, allowing you to make data-driven decisions for future campaigns. Additionally, we identify trends, areas for improvement, and opportunities for growth, ensuring that your email marketing strategy continually evolves and delivers the best possible results for your business.

We ensure that your email marketing campaigns are engaging, targeted, and effective, leaving your audience excited to receive more updates from your business.

Get Started Today

Ready to unlock the potential of email marketing for your business? Get in touch with Local Image today! Our team of Maine email marketers is ready to help you devise a powerful email marketing strategy that delivers results. And don’t forget to ask about our other digital marketing services, including branding, blogging, social media management, and website development.

Start your journey to email marketing success with Local Image today!

Schedule a Free Initial Consultation