Digital
Marketing
Decoded
Are you a small to medium-sized business owner feeling overwhelmed by the world of digital marketing?
Do you wish you could seize control of your online presence without having to spend a fortune on hiring an agency?
YOU’VE COME TO THE RIGHT PLACE!
A COMPREHENSIVE ONLINE COURSE FOR LOCAL BUSINESSES
“Digital Marketing Decoded” is Local Image’s comprehensive digital marketing course designed specifically for local businesses like yours. Everyone, regardless of their budget, deserves to understand and capitalize on the opportunities offered by digital marketing, and that’s just what this course aims to accomplish!
SIGN UP NOW!
So, are you ready to decode the world of digital marketing? Sign up for “Digital Marketing Decoded” today!
WHY THIS COURSE?
In this complex digital era, understanding how to effectively market your business online is not a luxury; it’s a necessity. Whether you’re aiming to become a marketing pro yourself, train a team member, or simply make informed decisions when partnering with a marketing agency, Digital Marketing Decoded is the solution you need!
Read More
Our course covers a little bit of everything, from developing your brand, optimizing websites, and upping your social media game to understanding the nuances of customer relationship marketing. The goal is to get you generally familiar with every major facet of digital marketing so you can take control of your business’s marketing efforts. Plus, if you do end up working with an agency in the future, you’ll have the background knowledge you need to understand exactly what they’re doing and how it will help your business.
Who Needs This Course?
The Digital Marketing Decoded course is designed to directly match up with the typical needs of solopreneurs, small businesses, family businesses, and medium-sized businesses that haven’t had the bandwidth to get a handle on digital marketing. In so many industries, digital marketing has seemed unimportant in the past, but as our lives become ever more digital, traditional means of marketing have become less relevant and worthwhile for many businesses.
Digital Marketing Decoded is the crash course you need to become familiar with digital marketing in broad strokes. It won’t make you an expert, but it will give you the general understanding and lay of the land you need to allocate resources, assess a hired firm, set objectives for internal marketing staff, and understand what goes into (and should come out of) digital marketing.
COURSE CHAPTERS
This course includes chapters with text, visuals, and videos on the following important digital marketing topics:
Branding, Content, Print
Understand the importance of a robust brand, create engaging content, and leverage print marketing.
Website & SEO
High level overview of design and optimization of your website and touch upon the basics of Search Engine Optimization.
AI Marketing
Explore how AI can enhance your marketing strategies.
SEO - Listings & Content
Dive deeper into SEO, discover how to optimize listings and create SEO-friendly content.
Business Listings & Review Management
Leverage Google Business for greater online visibility and manage customer reviews.
Customer Relationship Marketing
Master CRM tools, email marketing, and more to nurture customer relationships.
Social Media
Get your brand noticed on social media and understand how to create compelling posts.
Digital Ads
Understand the importance of Google and social ads and why it’s crucial to outsource them.
Tech, Hosting, Security
Introduction to the world of managing your website’s technical aspects, what hosting is and how to ensure it is secure, and maintain a user-friendly online presence.
Outcomes of Digital Marketing Decoded
By the end of this course, you should be able to…
Grasp the essentials of digital marketing.
Design a digital marketing plan that aligns with your business goals.
Gain a foundational knowledge of SEO to boost your website's presence on search engines like Google.
Master the art of using social media to amplify your brand and connect with your community.
Learn to effectively delegate and oversee digital ad campaigns, including PPC initiatives.
Recognize the value of content marketing and craft compelling content for your audience.
Evaluate the success of your marketing campaigns using key performance metrics.
Utilize email marketing to foster leads and strengthen customer bonds.
Familiarize yourself with PR basics to elevate your brand's image.
Engage knowledgeably with your marketing team or agency, influencing decisions on strategies and budgets.
Stay agile, adjusting your marketing approach and budget in response to market shifts and business objectives.
And there's so much more to explore!
TESTIMONIALS FROM SATISFIED CLIENTS
ABOUT LOCAL IMAGE
Local Image is your reliable marketing partner based out of South Portland, Maine. Our inception was fueled by the idea of offering marketing services that align with business owners’ best interests, ensuring they understand the value provided by each dollar spent on marketing.
Our diverse team comprises professionals who excel in various facets of digital marketing, from Google and social media ad management to SEO, website design, and email marketing. We’re proud of our roots in Maine and are honored to aid our clients in building an impactful online presence, contributing to their overall business success
SIGN UP FOR OUR COURSE NOW!
So, are you ready to decode the world of digital marketing? Sign up for “Digital Marketing Decoded” today!