Should You DIY Search Engine Optimization For Your Startup?

Businesses have always needed SEO, and will continue to do so as long as Google exists. However, businesses had more time, resources to spare, and ways to conduct trial and error to figure out what works for them before the pandemic. In today’s crumbling economy,...

Age Isn’t Just A Number: Designing Websites For Various Age Groups

There are so many cool strategies that can help optimize your website for high conversions, but what many businesses fall short on is focusing on their target audience—specifically, their age group—and designing it for them. Websites are not a one-size-fits-all deal,...

Email Marketing Best Practices To Incorporate For Your Business

If you’re not using email marketing to promote and grow your business, you’re missing out on a huge treasure chest of opportunities. Whether you’re growing your own blog, selling digital or physical products, or collecting sales leads, email marketing has numerous...

Leaving a Mark: The Secret to Brand Reputation And Online Reviews

Building a brand reputation is like finding friendship in a room full of people who are already friends! If you’ve recently launched a brand new business, let’s face it, it’s going to be hard to gain customers or convince them to try your products. So here’s the...

What’s CTR And Why It Is Important

When you’re first getting started with digital marketing and online campaigns, it’s easy to get overwhelmed by all the metrics and KPIs you need to keep track of, micro and macro conversions that you need to monitor, and all the regular analytics reports that you’re...

3 Social Media Tips To Help Your Small Business Thrive

Did you know: 72% of the American public uses social media? That means about 7 out of 10 people often scroll through their social media feeds, follow brands they like, and engage with exciting content they find. Social media’s extensive outreach, coupled with the fact...