If you’re not using email marketing to promote and grow your business, you’re missing out on a huge treasure chest of opportunities. Whether you’re growing your own blog, selling digital or physical products, or collecting sales leads, email marketing has numerous benefits if you follow email marketing best practices.
Growing your email list and sustaining it, however, is a challenge. If you’re looking for ways to grow yours profitably, here are three email marketing best practices that will help you succeed.
Sent It To Yourself First
Before you send the email to your subscribers, it’s important to make sure it’s presentable and that everything is in place. The best way to do this is to send it to yourself first.
This way, you can view it as a customer or a subscriber, make sure the copy and CTA are clear, and that there is no confusion. An even better idea would be to go around your house or your friends and ask them to read your email and tell you if there are areas they feel should be improved.
Only send the email once you’re fully satisfied with it. If you’re not sure how to design a good email, maybe it would help to work with an online marketing company.
Try Not To Spam
Even though it’s easy to assume that if your subscribers have subscribed to you, they probably want to hear from you more, there is a fine line between ‘more’ and ‘spam.’ Make sure you’re only sending one or two emails a month and not more than that to avoid people unsubscribing.
But emails aren’t a one-size-fits-all deal, so feel free to experiment and test your audience’s response to different numbers of emails per month and stick to what works best for your business. No more, and no less.
Keep Things Simple
Now, coming to the actual content of the emails, make sure that you’re keeping things simple and easy to understand. One of the best ways to lose subscribers is to make your emails hard to understand and comprehend. Use short, punchy sentences, keep the email within 200 words, and use images where applicable to save time and deliver a clearer concept of what you’re offering.
If you’re in Portland, ME, and are looking for professional digital marketing services, give us a call and we can talk strategy. At Local Image, we believe in building a strong foundation so all of your marketing efforts work together seamlessly Take a look at our services, and get to know us better. Contact our team here for more information.