What Is CTR And Why It Is Important

When you’re first getting started with digital marketing and online campaigns, it’s easy to get overwhelmed by all the metrics and KPIs you need to keep track of, micro and macro conversions that you need to monitor, and all the regular analytics reports that you’re supposed to keep up with.

This is why the first thing we recommend for people who are just getting started with business promotions without a digital marketing background is to work with a reputed online marketing company. This will make sure that your business grows right from the start. Not only that, this will also make sure that your team gets to kick start their own learning regarding marketing your company. directly from experts.

If you’re struggling to keep track of the important metrics on your own, here’s one of the most important ones: CTR.

What Is CTR?

CTR, or “Click Through Rate,” is used to measure the number of people who clicked on your content. In essence, it shows you how successful your content is. This piece of content could be an ad, a link, or a call to action.

CTR does not measure the number of people who saw the ad but didn’t click on it. It gives you a better view of how engaged and committed your audience is. A high CTR tells you that your campaign is being well-received and is a great success indicator.

A low CTR means that the ad or your content currently isn’t catchy enough to get people to click on it and needs more work.

Understanding How CTR Is Calculated

CTR is calculated by dividing the number of unique clicks your ad received by the total number of impressions. Impressions are the number of times your ad was shown and shouldn’t be confused with reach.

Suppose your campaign reached 10 users a single time, and one single user was reached 4 different times. In this case, your reach would be 11. However, your impressions will be 14 because your ad or piece of content was shown 14 times and reached 11 people.


Google uses CTR as one of the factors that help it determine your ranking in its search results because it shows what your audience thinks about your business. The higher your CTR, the more valuable Google will view you as, and the more people the algorithm will put you in front of.

CTR is one of the most important factors in SEO and Google rankings. Not only that, but it also plays a big role in PPC success, Facebook marketing, and other forms of digital marketing. This is why it’s better to let an experienced marketing agency handle it.

If you’re in Portland, ME, and are looking for professional digital marketing services, give us a call, and we can talk strategy. At Local Image, we believe in building a strong foundation so all of your marketing efforts work together seamlessly Take a look at our services, and get to know us better. Contact our team here for more information.