When you’re first getting started with digital marketing and online campaigns, it’s easy to get overwhelmed by all the metrics and KPIs you need to keep track of, micro and macro conversions that you need to monitor, and all the regular analytics reports that you’re...
One of the most powerful and profitable marketing strategies out there, pay-per-click advertising helps companies generate thousands of dollars every month. However, just like all other marketing strategies, PPC is a skill, and needs to be learned, developed, and...
Most digital marketing efforts are geared toward directing traffic to your website. Whether you opt for social media marketing or Search Engine Optimization (SEO), the goal is usually to direct organic traffic to your site. Your business website isn’t just a...
Did you know: 72% of the American public uses social media? That means about 7 out of 10 people often scroll through their social media feeds, follow brands they like, and engage with exciting content they find. Social media’s extensive outreach, coupled with the fact...
A digital marketing strategy focuses on boosting your business’s search engine rankings and increasing brand visibility. That explains why over 36% of small businesses already have an SEO strategy in place and 23% of them are planning on implementing one soon. SEO...
