A Beginner’s Guide To Pay-Per-Click Advertising

One of the most powerful and profitable marketing strategies out there, pay-per-click advertising helps companies generate thousands of dollars every month. However, just like all other marketing strategies, PPC is a skill, and needs to be learned, developed, and polished over time.

If you’re looking to set up PPC, or Google AdWords for your business, a great way to do it is by approaching a local SEO company to help you develop one that suits your business. This way, your business can have a jump start to hyper-growth, and your team will get to learn about the strategies first-hand from experts.

However, before you approach an SEO and digital marketing service, here are some things you need to know about how PPC works.

Start With A Clear Goal

The key is to start with a goal in mind. What’s most important for your business? Which services are you promoting? What are your high selling products?

Just like any other campaign, with PPC, it’s important to know the desired end result so the entire strategy can be geared toward achieving it. This will also make the bidding process easier for you. Being unsure about building a strategy around specific goals is common, and you don’t need to worry about it. This is one of the areas your advertising company will be able to guide you through and educate you about it.

Select The Right Keywords

The second step in setting up a PPC campaign is to pick the right keywords. Some keywords have a large search volume, and a lot of companies are already competing for the top spot on Google for those keywords—which is why going for them is not a great idea.

Look for keywords that are relevant to your business and have a relatively medium to low search volume. Two great ideas are to go for targeted, niche keywords and long-tail ones. This is because those keywords are more likely to have fewer companies competing for them and will give you a chance to find an easy top slot on Google.

There are many tools that you can use to find the right keywords of your business and it’s likely that they are paid and expensive. But again, you won’t have to worry about it because the online marketing company you’ll be working for will take care of it.

Looking After Your PPC Campaign

Just like all other campaigns, PPC also involves its fair share of trial and error and will need to be monitored and tweaked every now and then to make sure it’s producing the optimum results. If you’re using Google AdWords, the algorithm will automatically improve your campaigns over time by analyzing what’s working and what isn’t.

If you’re looking for Portland, ME, based professional digital marketing services, us a call!  Contact our team here for more information.