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SEO Vs. SEM: Which One’s Best for Your Growing Business?

SEO Vs. SEM: Which One’s Best for Your Growing Business?

by parul | Oct 15, 2020 | SEO, Social Media

High website traffic, increased click-through rates, and top page ranking are the markers of a well-performing business. Marketing strategies such as Search Engine Optimization (SEO) and search engine marketing (SEM) are two effective ways to increase visibility and...
Should You DIY Search Engine Optimization For Your Startup?

Should You DIY Search Engine Optimization For Your Startup?

by parul | Oct 13, 2020 | Marketing Tips, SEO, Websites

Businesses have always needed SEO, and will continue to do so as long as Google exists. However, businesses had more time, resources to spare, and ways to conduct trial and error to figure out what works for them before the pandemic. In today’s crumbling economy,...
Age Isn’t Just A Number: Designing Websites For Various Age Groups

Age Isn’t Just A Number: Designing Websites For Various Age Groups

by parul | Oct 10, 2020 | Marketing Tips, Websites

There are so many cool strategies that can help optimize your website for high conversions, but what many businesses fall short on is focusing on their target audience—specifically, their age group—and designing it for them. Websites are not a one-size-fits-all deal,...
Email Marketing Best Practices To Incorporate For Your Business

Email Marketing Best Practices To Incorporate For Your Business

by parul | Oct 6, 2020 | Content Marketing, Driving Traffic, Marketing Tips

If you’re not using email marketing to promote and grow your business, you’re missing out on a huge treasure chest of opportunities. Whether you’re growing your own blog, selling digital or physical products, or collecting sales leads, email marketing has numerous...
Leaving a Mark: The Secret to Brand Reputation And Online Reviews

Leaving a Mark: The Secret to Brand Reputation And Online Reviews

by parul | Oct 3, 2020 | Marketing Tips, Social Media

Building a brand reputation is like finding friendship in a room full of people who are already friends! If you’ve recently launched a brand new business, let’s face it, it’s going to be hard to gain customers or convince them to try your products. So here’s the...
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