While there is a wide range of complex decisions involved when it comes to hosting, one of the major dilemmas for many is selecting between managed and unmanaged hosting. Even though the latter is a more reasonably-priced option, the former comes with extensive...
Color psychology is one of the most interesting—and underestimated—aspects of marketing. It’s the study of how colors affect behaviors and perception in branding and marketing. Researchers found that nearly 90% of snap decisions about products are based on color...
Influencer fever has officially reached an all-time high in the global digital sphere. With its origins in YouTube culture, we now have influencers dominating many different platforms, although Instagram and YouTube remain the major platforms for influencer content....
When you’re trying to rank locally for concrete conversions, it can be a struggle to get that kind of traction going. We believe that the key to tapping into local markets with SEO is to build authority. What does that mean? Authority building is a way for businesses...
Among the several social media marketing tools that can help your growing business increase its reach, Instagram holds a special place. With over 1 billion monthly users, the platform provides an excellent opportunity for companies to showcase their business and build...
