Color psychology is one of the most interesting—and underestimated—aspects of marketing. It’s the study of how colors affect behaviors and perceptions in branding and marketing.
Researchers found that nearly 90% of snap decisions about products are based on color alone.
Colors influence how potential consumers view a brand’s ‘personality.’ Colors are also the first thing your target audience sees when they come across your brand. Therefore, they play an essential role in both marketing and creative brand development.
However, keep in mind that there are no clear-cut guidelines for choosing brand colors because perceptions of color change based on the individuals’ age, personality, gender, income, personal experiences, etc.
Let’s further discuss how colors can impact the way buyers perceive a brand.
How Colors Impact Customer Conversion
Colors matter on your website’s landing pages—especially when it comes to call-to-action (CTA) buttons.
HubSpot conducted a study assessing the relationship between conversions and the red and green colors.
The results showed that the red button boosted conversions by 21%. The study suggested that red was more appealing to users and better grabbed the users’ attention.
When experimenting with colors for brand creatives, consider the following questions:
- What colors do people usually associate with your brand values?
- What colors do your top competitors use?
- What colors would you say are associated with your brand personality?
How Colors Impact Emotions
Believe it or not, colors elicit an emotional response and affect your mood. In simple words, colors create mental associations with your brand’s meaning.
Here are some examples of how various colors trigger emotional responses:
Red: It’s widely known that red is the most appetizing color in the spectrum. Think about food giants like McDonald’s, KFC, and Burger King. Marketers use the color red to create excitement towards a brand, such as using it in clearance sales.
Green: Green may be used for brands that focus on eco-friendly offerings or financial spaces. The human mind perceives green as health, fertility, and relaxation, which is why it’s synonymous with pharmacies across the world.
Blue: Rich blue is heavily associated with corporatism and is usually adopted by technology brands to signify confidence, intelligence, and reliability. Think: Samsung, Ford.
Light-toned blue, on the other hand, is used in clinical products. In fact, a study suggests that blue is the world’s favorite color, preferred by 40% of men and 24% of women.
Therefore, colors are a form of non-verbal communication and can affect consumer moods and feelings, thereby amplifying your marketing efforts.
Partner Up With Local Image Co. To Make the Most of Your Marketing Budget
Our Digital Media Marketing Agency in Portland, ME, can help you create a well-formulated and tactical marketing strategy that successfully hits all your marketing goals.
Besides incorporating color branding to promote your brand, we also offer SEO services, social media marketing services, and web design services to boost your brand’s customer engagement across all platforms.
Get in touch with our team today at 207- 756-2164 or 207-713-6020 to learn more about our local advertising agency.
