Should I Be Advertising On Social Media?

Should I Be Advertising On Social Media?

Social media has taken over the world of advertising by storm. What was once considered a frivolous pastime has quickly developed into a marketing machine that most businesses can’t do without. Given that there are 3.08 billion active social media users as of this...
What Is SEO—And How Does It Work?

What Is SEO—And How Does It Work?

For every small business owner looking to try out digital marketing, the elusive 3-letter word—SEO—is often the first thing you’ll hear. Search Engine Optimization—shortened to SEO—is a popular technique amongst marketers expanding into the digital sphere. About 64%...