Social media has taken over the world of advertising by storm. What was once considered a frivolous pastime has quickly developed into a marketing machine that most businesses can’t do without. Given that there are 3.08 billion active social media users as of this...
Website First Impressions What would you do if someone gave you 50 milliseconds to make a good first impression? You’d probably spend it hoping you’d worn a more flattering shirt or put on your favorite cologne. According to a study of participants viewing...
For every small business owner looking to try out digital marketing, the elusive 3-letter word—SEO—is often the first thing you’ll hear. Search Engine Optimization—shortened to SEO—is a popular technique amongst marketers expanding into the digital sphere. About 64%...
A vital part of running a business is sharing information with your audience and providing quality content, regardless of what products or services you provide. Informative content aims to educate the audience and equip them with the facts they need to make the right...
We’re living in a time where everything is going digital. From commerce to education, thereis nothing that you can’t find online. Speaking about the increased digitalization in every aspect of our life, it is not surprising to see businesses spending more and more on...