Let’s Get Digital Blog

5 Steps to Strategize a B2B Email Marketing Plan

5 Steps to Strategize a B2B Email Marketing Plan

Email marketing is one of the most effective ways of increasing your customer base. In the age of digitization, consistency and relevance are valued. Make your business stand apart, get a competitive edge, and enhance your reputation by strategizing a one-of-a-kind...

The Top 7 Digital Marketing Terms You Should Know

The Top 7 Digital Marketing Terms You Should Know

Have you ever run an A/B split test to see which ad performs better? What is your CPA? Do all your webpages have a higher PA? How do you plan to tackle an increasing bounce rate? If you can answer all these questions, your digital marketing game is strong. However,...

SEO Vs. SEM: Which One’s Best for Your Growing Business?

SEO Vs. SEM: Which One’s Best for Your Growing Business?

High website traffic, increased click-through rates, and top page ranking are the markers of a well-performing business. Marketing strategies such as Search Engine Optimization (SEO) and search engine marketing (SEM) are two effective ways to increase visibility and...

What’s CTR And Why It Is Important

What’s CTR And Why It Is Important

When you’re first getting started with digital marketing and online campaigns, it’s easy to get overwhelmed by all the metrics and KPIs you need to keep track of, micro and macro conversions that you need to monitor, and all the regular analytics reports that you’re...

A Beginner’s Guide To Pay-Per-Click Advertising

A Beginner’s Guide To Pay-Per-Click Advertising

One of the most powerful and profitable marketing strategies out there, pay-per-click advertising helps companies generate thousands of dollars every month. However, just like all other marketing strategies, PPC is a skill, and needs to be learned, developed, and...

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