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Alt Text: Little Details That Really Matter for SEO

Alt Text: Little Details That Really Matter for SEO

Alt Text is one of those small details on websites that frequently get overlooked or are done in a hurry, minimizing their usefulness.  No doubt you’ve moused over an image only to notice an unhelpful caption similar to “img_435.png” which is simply an unmodified...

Adding and Editing Your Business Listing on Apple Maps

Adding and Editing Your Business Listing on Apple Maps

At the end 2020, Apple owned 20% of the market share on smartphones. You may be wondering what that has to do with your business, and the truth is it can be a valuable marketing tool! It is reasonable to assume that most iPhone users use the Apple Maps application...

5 things Every Business Owner Should Do for Instagram Posts

5 things Every Business Owner Should Do for Instagram Posts

Instagram is one of the most utilized photo-and-video sharing platforms with more than 700 million active users each month. And to think that this number keeps on rising every year! Research shows 80% of Instagram users follow one or more business accounts on the...

Building Local Authority with SEO

Building Local Authority with SEO

When you’re trying to rank locally for concrete conversions, it can be a struggle to get that kind of traction going. We believe that the key to tapping into local markets with SEO is to build authority. What does that mean? Authority building is a way for businesses...

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