Most new small businesses have a very limited budget, all thanks to the crumbling corona-inflicted economy. There are very few resources to spare—none that can be wasted on trial and error. There’s also very little to spend on advertising to compete with bigger rivals. Unfortunately, there is no secret sauce that will help you navigate this situation. However, there are some simple marketing strategies that will help get businesses off the ground and toward a better financial standing so they can invest in more advanced strategies. Let’s look at them in greater detail.
Leverage Content Marketing
SEO helps your business rank higher and show up on the first page of Google by leveraging Google’s more than 200 ranking factors. So when your clients enter target keywords into Google, your business will show up. SEO involves both on-page and off-page strategies; however, the task is nuanced, so it’s best outsourced to a professional marketing agency.
Make Good Use Of PPC Advertising
This is an advertising model that helps small businesses display ads to the part of their audience that is actively searching for similar products or services. You’re essentially paying each time a consumer clicks on your ad—just as the name suggests. Companies and advertisers bid on keywords relevant to their businesses, which are then picked up by the search engine algorithms based on quality and relevance.
Use Social Media Marketing To Your Advantage
Finally, social media is a tool that connects us all—no matter where we are. If you’re looking for a place where your customers like to hang out, it’s social media. Whether your target audience is predominantly on LinkedIn, Facebook, or Instagram, social media ads will be sure to get your product in front of them. With technology getting smarter these days, social media platforms are also adapting to consumers’ preferences and showing ads to people who are already interested in what you have to offer—bringing you active, highly-convertible leads from the get-go. If you’re in Portland, ME, and are looking for professional digital marketing services, give us a call, and we can talk strategy. At Local Image, we believe in building a strong foundation so all of your marketing efforts work together seamlessly. Take a look at our services, and get to know us better. Contact our team here for more information.