Sarah Carson Real Estate
Services we provide
X Personal Brand Development
X Professional Photography
X Website Development
X SEO Foundation Building
X Social Media Presence
X Lead Generation
The client
Sarah Carson, a dedicated real estate agent in Maine’s picturesque lakes region, approached Local Image Co with a vision to elevate her career. Passionate about her work but feeling overshadowed at her agency, Sarah realized the importance of establishing a personal brand. Her goal was clear: to stand out and attract more clients independently. Recognizing the power of a digital footprint, she sought our expertise to create a distinctive online presence. We stepped in to craft a website that was not just a digital platform but a reflection of Sarah’s vibrant personality and professional ethos. Our team meticulously built a website that not only showcased Sarah’s unique approach to real estate but also laid a robust SEO foundation, ensuring her brand’s visibility and growth. Beyond the website, we extended our services to develop Sarah’s professional image through high-quality photography and a strategic social media presence, transforming her profiles into powerful tools for meaningful lead generation.
Our Approach
Personal Brand Development
Understanding Sarah’s unique position in the real estate market, we embarked on a journey to develop her personal brand. This involved deep-diving into what makes Sarah’s approach to real estate unique, especially in the lakes region of Maine. We focused on her strengths, her passion for the community, and her expertise in the local market. Our strategy was to create a brand that resonated with her target audience, making her the go-to real estate agent in her area.
Professional Photography
To further personalize Sarah’s brand, we arranged for professional photography sessions. These images were used across her website and social media platforms, offering a visual narrative of her professionalism and connection to the local area. The high-quality photographs helped create a solid first impression, showcasing Sarah as a relatable, trustworthy, and professional real estate agent.
Website Development
The cornerstone of Sarah’s digital presence was her website. We designed a site that was not only visually appealing but also highly functional and user-friendly. Our team ensured that the website reflected Sarah’s personality and professional values. It was optimized for search engines from the ground up, with a clean, navigable layout, engaging content, and a strong call to action, making it an effective tool for lead conversion.
SEO foundation building
Recognizing the importance of visibility in the digital space, we implemented a robust SEO strategy for Sarah’s website. This involved keyword research tailored to the real estate market in Maine’s lakes region, optimizing website content for these keywords, and ensuring the site’s architecture supported SEO best practices. Our goal was to increase Sarah’s online visibility, making it easier for potential clients to find her when searching for real estate expertise in her area.
Social media and lead generation
Our social media strategy for Sarah was twofold: establishing a strong brand presence and generating leads. We created branded profiles on key platforms like Instagram and Facebook, ensuring consistency in messaging and visuals across all channels. Our team curated content that engaged her audience, highlighted her real estate successes, and showcased her knowledge of the lakes region. We also implemented targeted social media campaigns to attract potential clients, turning her social media profiles into powerful tools for lead generation. Each of these services was interlinked, creating a cohesive and comprehensive approach to building Sarah’s personal brand and online presence. Our strategies were tailored specifically to her needs and goals, ensuring that every aspect of our work contributed to her success as a real estate agent in Maine’s lakes region.
Client Results
The results were nothing short of transformative. Sarah’s audience on Instagram skyrocketed, growing tenfold, while her Facebook presence saw a staggering 225% increase. This social media surge was not just about numbers; it translated into real, tangible leads. Her website became a pivotal tool in her marketing arsenal, bringing in more leads than she had ever experienced. Sarah’s digital presence has become a beacon, attracting clients and setting her apart in the competitive real estate landscape of Maine’s lakes region.
+1000%
Instagram followers
+225%
Increase in Facebook Traffic
+100%
Daily Traffic Since Starting Basic SEO