Let’s begin by saying that the best way to get a new business off the ground is by seeking help from a professional digital marketing company—there’s just no way around it. Not only do businesses stand to benefit from their experience and knowledge, but they can also catapult fledgling startups into hyper-growth.
That being said, there are other effective—albeit more time-consuming—avenues to make sure your business is getting the exposure it needs. One of these avenues is social media. However, guaranteeing optimum engagement on your posts is a bit of a learning curve.
If that’s what you’ve been struggling with, this post will talk about three tips that will give your social media presence a boost.
Keep Tabs On Insights
Every social media platform has a tab called “insights” or “analytics.” These tabs show you data that gives you a picture of how each of your content pieces is performing. If you want to understand the kinds of posts your audience likes, doesn’t, doesn’t want to see more of, or look forward to, these are the data points you need to keep track of.
Once you have an idea of what kind of content your followers like and engage with, the answer is simple: create more things they like! You’ll want to use this in combination with trying new tactics, because you never know what your audience might be open to.
If you want to experiment with different forms of content effectively, without your engagement rate tanking, you could get in touch with a local marketing or advertising agency to help you devise a strategy.
Try Different Posting Times
One reason you might not be getting enough engagement is that you’re posting on times that your audience isn’t active on. For example, if your audience is working millennials and you’re posting at 12 or 1 in the afternoon, you’re likely not going to reach your audience because they are busy with their day jobs.
And if your audience is teens and you’re posting during school or college timings, the same issue occurs. Try to get to know your audience better and understand what time of the day they are most active online and post at that time. You can also use insights to help you with optimal times for posting.
Collaborate With Influencers
Finally, influencers are the real stars of the digital world. More approachable than celebrities, these people have massive followings and are often approached by brands and companies to help get the word about their products or services out.
Try to come up with a list of influencers, discuss collaborations with them, and give it a whirl to see how the response goes.
If you’re looking for an online marketing company based in Portland, ME, don’t hesitate to reach out to our team. Check out our services to get a better feel of what we offer. At Local Image, we believe in building a strong foundation so all of your marketing efforts work together seamlessly.