Among the several social media marketing tools that can help your growing business increase its reach, Instagram holds a special place. With over 1 billion monthly users, the platform provides an excellent opportunity for companies to showcase their business and build a loyal clientele. A study conducted by the SEO research giant, Forrester, showed that Instagram has more engagement rate than the other social media platforms such as Facebook.
Here are some tried and tested tips to help your small business build an Instagram following you can count on:
Timing matters
If you want your posts to get maximum engagement, make sure that most of your followers get to see them. The perfect time to post the right picture is when the maximum number of your followers are online. At Local Image Co, we use the latest technology algorithms to figure out the best global times to post on Instagram for each day of the week. By tracking the times and days when our client’s content gets maximum engagement, we ensure the highest website traffic.
Be relevant consistently
Experience has taught us that customers love a page that posts consistently; it prompts them to rely on the business’s efficiency. Since Instagram has a high interaction level, you can use that to your benefit by posting relevant content routinely. This also helps customers build a connection with the brand, and then they’re more likely to share and spread your content.
What’s in a hashtag?
Exposure.
An effective social media campaign aims to retain customers and attract new ones; hashtags are a brilliant way to increase your reach. When used right, relevant hashtags can help potential customers find your business and connect with it.
Use hashtags that can describe your work are trending and resonate with your audience. Before posting any content, make sure that you do your keyword search and optimize hashtag usage for maximum exposure.
Go organic!
It goes without saying; organic following is the best kind of following you can get. Attracting followers who genuinely like your content and engage with it is an art but not rocket science.
Focus on giving people what they want. Catering to their needs is something that’d always up your game. Some practical ways to know what your audience likes are monitoring your competition, learning what’s trending, and talking to your followers.
Professional digital marketing services can help you garner customer attention by posting relevant content consistently. At Local Image Co, we use effective social media marketing techniques to increase client engagement and boost click-through rates. Our content marketing, web designing, and email marketing services also aim to grow small businesses’ reach.