When it comes to the business world, COVID-19 has had deleterious effects. But although the virus stands behind the many shutdowns and losses that the economy has sustained, there have been hidden positives as well.
It has forced business owners to step out of their comfort zones and look into new ways to improve their set-up—against all odds. It’s remarkable how a situation can open your eyes to so many things that you didn’t think needed work.
One of these things is your website’s design and structure. If you’ve been thinking of making improvements to yours, here are the three things you need to focus on.
Try and Boost Page Load Times
There’s nothing more annoying than wanting to check out a product or a service, only to find that the page isn’t loading. Now, this is an issue that customers with efficient internet connections won’t face. However, if you’re running a global business, you’ll be missing out on a huge chunk of your audience from parts of the world where internet issues are common.
To make sure people don’t have trouble loading up your pages, audit your page for any problem areas in the form of embedded images or videos. This also helps you rank better with regard to Google PageSpeed.
Give Your Written Content a Facelift
If you rarely ever update your website with new posts, videos, or blogs, this area needs immediate attention. New content keeps your business relevant as trends and public interest evolve.
The last thing you want is for your business to become lost among the rest of the web. A great way to keep things looking fresh and new is to talk about popular topics with regard to your service and how your company can help make your audience’s lives better in the current situation.
Add More Images and Videos
Images and videos are attractive, time-efficient, and much more fun when it comes to consuming content, learning about a business, or even a product. You don’t have to come up with new content for these images and videos—instead, a great way to add these to your website is by repurposing our old content and giving it a brand new face.
Looking for Portland-based professional digital marketing services to take care of your website for you? Reach out to our team by filling out the contact form here. Get to know our services better here, and don’t miss going through the projects we’ve previously worked on for some of our highlighted clients.