Digital marketing is one of the best ways to get your business off the ground while also keeping it relevant. As more and more people shift to the digital world—all thanks to the pandemic—it’s getting increasingly important that businesses rise above the growing noise in the online world and get their message heard.
Strategically executed digital marketing strategies are an excellent way to stand out against competitors and speak to your audience. Here are three digital marketing campaigns by companies who are crushing it, and how you can do the same for your company.
Facebook Messenger Chatbot—Mobile Monkey
The messaging by Mobile Monkey, a Facebook messenger chatbot service, is as clear as day. They are clear about what they offer, don’t beat around the bush, know who their customers are, and it shows in their marketing campaign.
Check out their Facebook Ad:
The ad effectively delivers a clear and strong message, has a super obvious CTA, and even collects relevant customer information to retarget them. This is a more than a brilliant strategy that has helped the company increase leads, conversions, and sales.
You can read the full case study here.
Hand Sanitizer— Anheuser Busch
Another notable 2020 ad campaign that was wildly successful was the campaign for hand sanitizers by Anheuser Busch during the pandemic. The company went from brewing beer to helping people keep themselves, and others, safe from the pandemic by creating hand sanitizers.
Check out the Twitter ad below.
The ad featured a clear copy, great graphics, and a tone that is far from being sales-y or promotional. In fact, their tone shows their commitment to helping their society grow, stay safe, prosper by promoting health and wellbeing.
According to sources, it was never intended to become a huge marketing campaign and was mainly an awareness message. However, the simplicity and effectiveness helped the ad get featured on Fox, New York Post, and LA Daily News, to name a few publications, bringing the company some much-needed exposure.
Cloud-Based Instant Messaging Tool—Slack
Almost everyone is familiar with Slack—a cloud-based messaging tool that helps teams collaborate and communicate remotely. The SaaS tool allows for Google Drive, Salesforce, and Zapier integration, making it a multifaceted tool for companies and teams that thrive on collaborative effort.
Their “You Got This” video ad focused on teams collaborating on the go using Slack, and was very positively received worldwide.
Want a digital marketing campaign that will help you position yourself as the go-to product or service in your niche? A renowned digital marketing agency should be able to help you. If you’re looking for one based in Portland, ME, don’t hesitate to reach out to our team. At Local Image, we believe in building a strong foundation so all of your marketing efforts work together seamlessly. Take a look at our services, and get to know us better. Contact our team here for more information.