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Top Tips to Build an Instagram Following for Your Small Business

Among the several social media marketing tools that can help your growing business increase its reach, Instagram holds a special place. With over 1 billion monthly users, the platform provides an excellent opportunity for companies to showcase their business and build...

5 Steps to Strategize a B2B Email Marketing Plan

Email marketing is one of the most effective ways of increasing your customer base. In the age of digitization, consistency and relevance are valued. Make your business stand apart, get a competitive edge, and enhance your reputation by strategizing a one-of-a-kind...

The Top 7 Digital Marketing Terms You Should Know

Have you ever run an A/B split test to see which ad performs better? What is your CPA? Do all your webpages have a higher PA? How do you plan to tackle an increasing bounce rate? If you can answer all these questions, your digital marketing game is strong. However,...

SEO Vs. SEM: Which One’s Best for Your Growing Business?

High website traffic, increased click-through rates, and top page ranking are the markers of a well-performing business. Marketing strategies such as Search Engine Optimization (SEO) and search engine marketing (SEM) are two effective ways to increase visibility and...