Person auditing their website

What would you do if someone gave you 50 milliseconds to make a good first impression?

You’d probably spend it hoping you’d worn a more flattering shirt or put on your favorite cologne.

According to a study of participants viewing a web page, it took only 50 milliseconds—that’s 0.05 seconds—to form an opinion. Depending on what they perceive in this time, visitors to your website may decide to continue using it or click off immediately.

That’s how important a good website is.

However, only two-thirds of small businesses have a website. Among these, almost half of the companies depend on in-house website maintenance that may not meet the criteria of expertise needed.

An old, outdated website doesn’t just create a negative impression, it’s also less likely to show up in web searches, instill less trust in visitors, and leads to fewer conversions.

Here are some signs your website may be outdated:

It’s been a while since you updated it

This one is easy to diagnose and, perhaps, a cause of sheepishness for you. If your website is still displaying discount banners from two years ago and no new blogs have been added in months, it’s a clear sign of neglect.

Unfortunately, an old, unkempt website is unappealing to visitors who’ll assume you’re not even in business anymore owing to the outdated information.

The fix

It isn’t too late to start over. Revamp your website with a new look and relevant information to let visitors know you’re open for business! This isn’t a one-time fix, you’ll have to dedicate time, effort, and resources to ensure your website is updated often.

It isn’t mobile-friendly

It’s no surprise that making your website accessible on various devices increases your outreach considerably. According to research, mobile devices accounted for 51.92% of global website traffic.

If your website isn’t mobile-friendly or isn’t responsive to varying screen sizes, you could be losing out on revenue.

The fix

Working with website design and development experts, you can make sure your website flows smoothly on each device. Checking its responsiveness ensures all images, text, and loading times are performing optimally.

Person trying to view a website that is not mobile friendly.

 

You’re focusing on keyword stuffing

Most business owners know the importance of a high search engine ranking in determining their brand’s visibility and conversion rates. After all, the top five SERP results are said to receive 67.6% of the user clicks.

Gone are the days when high SERP rankings relied on the number of keywords you could fit into your home page. In fact, keyword stuffing is now considered an outdated practice that does more harm than good for your website.

The fix

Instead of focusing on putting in as many keywords to make your website visible to potential customers, there are other SEO strategies at your disposal. Fresh and time-appropriate content, the smart use of keywords, backlinking, and high domain authority are all techniques you should be using instead.

Work with the experts

According to HubSpot, 38% of people will not engage with your website if the layout or content is unattractive. That’s why it’s important to change how your website looks and what it has to offer.

You’re in luck, Local Image Co can help you diagnose and remedy all your website-related concerns through a comprehensive strategy. Our team of SEO experts and experienced web developers will help you design a website that stays true to your brand and gives customers what they’re looking for.

Our tailor-made strategy will bolster your business’s online presence through web design, PPC services, web development, social media marketing, email marketing, and local SEO services in Portland, ME.

We’ve worked with countless small businesses in the region through our consultation and digital marketing efforts.

Get in touch with us and set up a free consultation by emailing us at info@localimageco.com.